I was recently introduced to a concept known “My Big Why.” The basic premise is that you have a specific motivation or purpose for your work. The principle is simple but the ramifications for myself are tremendous.
action we do is motivated by a certain desire to one degree or another.
My desire to sleep more keeps me in bed as long as I can. My desire to
spend time with my wife and two kids drives me to get home from work as
soon as possible. Having and knowing my one specific, foundational
motivation to be successful in my work drives me throughout my day. My
personal Big Why is to create a better life for my family and have time
to enjoy it with them. This motivation inspires me to forgo that
afternoon nap I so much enjoy and to work late into the night when
My Big Why also creates tremendous focus in my life. I
remind myself of it numerous times throughout my day to help me avoid
distractions that cause me to waste my time. Other tasks might be good
things to do, but ultimately hurt my productivity and prevent me from
getting the most important things done first.
I encourage you to
take a few moments today to think about exactly why it is that you do
what you do. Evaluate your motivations discover your one driving purpose
and use that to stimulate you and bring focus to your work when you
Kyle Pfaffe, REALTOR®
Keller Williams Realty